Did you know that studies show flowers can have not only immediate, but long-term positive effects on your mood? To help you experience the powerful effects flowers can have, we at the Society of American Florists have developed this blog to kick off a conversation on incorporating flowers into your life. You’ll get the expert advice of professional florists and our very own Fleurtations as they provide their ideas, perspectives and flower tips for special occasions and everyday life. From new floral trends and research, to home decorating and gift giving, our Flower Factor blog invites you to explore ways to bring flowers into your life and call on professional florists to help meet your needs more easily.

With our Facebook and Twitter feeds integrated right into our blog, we’ve made Flower Factor the one-stop-shop for all your flower information needs from weddings to your next dinner party. (To get the latest updates from us directly, Like or Follow us today!) You can also browse our videos and photos for inspiration and tips on using flowers for everything from entertaining to relationships. And, most importantly, we want to hear from you. Please share your questions, comments, and your experiences with flowers.

Thanks again for visiting, and we look forward to you joining the conversation!