Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.

Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?

At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.

Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.

We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything.   Read More