It’s all the rage – those positive acts of kindness where people “pay it forward” to make someone’s day shine just a little brighter. Because flowers are the perfect way to do just that, we — the Society of American Florists — hit the busy streets of New York City today, handing out thousands of flower bouquets (4,000 to be exact) to busy morning commuters to help brighten up their mid-week slumps. Our way of paying it forward? To PETAL IT FORWARD!
We have university research that shows that a gift of flowers creates instant delight and increases enjoyment and life satisfaction. We also know from a recent survey that while 80 percent of people feel happy when they receive flowers, even more – 88 percent – report that giving flowers makes them happy. So, not only did we pay it forward and make peoples’ day, but we gave recipients a chance to do the same, in a big way. They received two bouquets, one to keep (big smiles!) and one to share with a loved one, coworker, or even a stranger who needed a lift (off-the-chart smiles!). Read More