PIF-OneAnotherIt’s all the rage – those positive acts of kindness where people “pay it forward” to make someone’s day shine just a little brighter. Because flowers are the perfect way to do just that, we — the Society of American Florists — hit the busy streets of New York City today, handing out thousands of flower bouquets (4,000 to be exact) to busy morning commuters to help brighten up their mid-week slumps. Our way of paying it forward? To PETAL IT FORWARD!

We have university research that shows that a gift of flowers creates instant delight and increases enjoyment and life satisfaction. We also know from a recent survey that while 80 percent of people feel happy when they receive flowers, even more – 88 percent – report that giving flowers makes them happy. So, not only did we pay it forward and make peoples’ day, but we gave recipients a chance to do the same, in a big way. They received two bouquets, one to keep (big smiles!) and one to share with a loved one, coworker, or even a stranger who needed a lift (off-the-chart smiles!).


The best part: In addition to New York, florists across the country are making the effort to petal it forward in their local communities this week, from New Hampshire to New Jersey to South Carolina to Illinois to Minnesota to Colorado to California to Alaska! More than 40 events are taking place nationwide.

But rather than talking any more about this inspiring event, we’d rather show you – leaving you with images below of the smiles and delight created today.

Want to see more? Check out Facebook, Twitter and Instagram. Flowers can make a positive impact on someone at any moment. In fact, the surprise element is even more powerful, as 84 percent of Americans say the best reason for receiving flowers in “just because.”

So consider getting in on the act: Pick up two bunches of flowers and see the instant results on your mood. Keep one and give one, and just wait until you experience the result when you petal it forward — it will warm your heart. Please share your experience at #petalitforward.

Will you try it? Your florist can help!