Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers,...
Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
Sustainability Facts to Share With Customers
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two...
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Are You Giving Your Young Talent the Tools to Succeed?
Next gen florist Helena Polites (center) of Polites Florist, was the driving force behind the shop's recent purchase of Farrell's Florist. She...
Floral Pros Ask Congress for Key Measures to Aid Industry
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin...
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
Impact of Congressional Meetings Goes Beyond March Fly-In
https://vimeo.com/929931241?share=copy The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of...
Mother’s Day Prep: Win Over Consumers — and Their Wallet
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Survey: Floral Businesses Did ‘Okay’ in 2023, Uncertain About 2024
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
A Secret ‘Superpower’ to Boost Employee Engagement
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
The Key to More B2B Sales
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...