Category: ‘Love’

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Happiness Delivered

by Carol Caggiano on September 27, 2017 at 6:30 am

Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. We are in constant search of happiness. We want to be happy, and we want those around us to be happy too. Often, making others happy is how we achieve happiness for ourselves. There are lots of ways to create happiness, but one I know that works every time is sending someone flowers. Numerous Rutgers University studies on the subject each time concluding that flowers make people truly happy. Surprising someone with an unexpected delivery of flowers creates smiles all around both for the recipient and the sender.

I’ve worked with flowers my whole life and one question that always has a positive answer is when you ask someone if they remember the last time they were sent flowers. They always know. Sadly for some, that occasion was many years ago but they still remember it vividly. For that memory to be so easy to recall must mean that it was important, important to them. You’ll also notice that as they recall this memory they smile. Now that is Flower Power at its best.  Read More

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Flower Power

by Carol Caggiano on September 5, 2017 at 6:22 am

Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch, which is ones of today’s most popular trends.How often do we struggle for the right words? A friend is having a hard time, a family member is sick or maybe we think we might have met the “love of our life.” How do we let them know we how we feel?

Cards, letters, emails, instant messages, texts and even old-fashioned phone calls are options, but you need to know what to say. With flowers you can touch a heart without saying a word.

When I first came into the floral industry, the catch phrase was “Say it With Flowers,” and I think that is as true today as it was then, maybe even more so. Life has become more complicated, even though technology tells us everything is easier. Social media has allowed us to say anything to anyone and everyone all the time, but how often are our words misunderstood or overlooked?

Send someone flowers, and the heart knows right away what you are trying to express.

As a child of the ’60s and ’70s, I remember “Flower Power” being interpreted with big giant colorful daisy decals stuck on everything from clothing to furniture and even cars. Today, we interpret Flower Power with a beautiful collection of botanical materials in a stunning floral arrangement. Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch which is ones of today’s most popular trends.  Read More

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Flowers and Smiles Brighten Seniors’ Days

by Jennifer Sparks on February 24, 2017 at 10:42 am

20170214_0122As seniors age, they experience different living situations and greater life changes, which can lead to feelings of isolation and loneliness. Research shows that one solution to the challenges seniors face can be as simple as a gesture of kindness. In fact, a study by Rutgers University demonstrates that the receipt of flowers decreases depression and encourages companionship as we age. The research also shows that seniors perform higher on everyday memory tasks and experience enriched personal memories in the presence of flowers.

screen-shot-2017-02-20-at-11-35-39-pmAs a society, it is important that we show the elderly they are loved and cared for. This past Valentine’s Day, the Society of American Florists did just that, as we gave roses and shared smiles and conversations with nearly 200 seniors in two assisted living communities in Alexandria, Virginia. Our “Cupid Crew” was among the 1,000 volunteers in dozens of events nationwide delivering 10,000 roses to senior citizens through the national wish-granting organization, Wish of a Lifetime.

In the Rutgers study, 81 percent of seniors reported a reduction in depression following the receipt of flowers. Forty percent of seniors reported broadening their social contacts beyond their normal social circle of family and close friends. And, 72 percent of the seniors who received flowers scored very high on memory tests in comparison with seniors who did not receive flowers.

img_7195These findings played out right before us as we handed these roses to seniors — their eyes lit up and many seemed genuinely appreciative of our gesture of compassion. This simple gesture of handing them a rose helped to open up communication and spur more lively conversation. It made a difference in their day.

It doesn’t take a lot to change a moment in time, as a little kindness goes a long way. Try it. Visit an elderly neighbor or your local senior center. Want to ensure smiles? Bring flowers.20170214_0101

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How to Be a Valentine’s Day Pro

by Leanne Kesler on February 5, 2017 at 1:55 pm

The holiday of love can be a stressful event. Couples together for years are on the hunt for a new twist on the flower gifting. Those in a new relationship are wondering how to send the correct message without being over-zealous or too remote. Singles raise their hand and ask, “What about me?” There’s no need to be a Valentine’s Day amateur. Everyone can feel like a Valentine’s gifting pro with a little help from your flower friends.

Flowers can convey a gentle caress, a big bear hug, a simple “you’re special,” or a grand “I love you.” Which message is correct for you? Florists around the world are at the ready to help you navigate the flower world to find the perfect floral gift with just the right amount of romance and unique creativity.

Let’s start at the beginning with young love (no matter the age). A bright palette of sunshine hues is sure to make the recipient smile. Male, female, young, old – everyone likes to receive flowers. Add a creative wrap at the base and you are on-trend with textured style.Valentine’s Day - Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon, www.floraldesigninstitute.com

Valentine’s Day - Photo Courtesy Florists' Review magazine. Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon, www.floraldesigninstitute.com

Photo Courtesy Florists’ Review magazine

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Flowers Create Connection

by Jennifer Sparks on October 19, 2016 at 4:23 pm

screenshot-2016-10-19-14-09-07“I can’t believe you’re doing this. It made my day!”

“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”

“I know just who I’m going to give these to.”

“My faith in humanity has been restored.”

Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.

screenshot-2016-10-19-14-06-11In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.

screenshot-2016-10-19-14-26-03We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and  small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward

See more of the flower power love below!

Who would you give flowers to? Why do you think it is important to brighten someone’s day?

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