Your Florist and You
by Carol Caggiano on November 22, 2018 at 6:03 pm
Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.
Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?
At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.
Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.
We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything. Read More
Walk into any nice hotel, and what is the first thing you see? A beautiful display of flowers. How did it make you feel? Many hotels and resorts use flowers to create a first impression and make you feel welcome. Likely the reason for your stay is for vacation or a business trip — either way, you want to be put at ease, and if a smile appears on your face, even better. Flowers can do that.
Have you ever wondered why the Disney parks, or any amusement park for that matter, are so perfectly landscaped? The streets and walkways are impeccably clean, the rides are fabulous, the food is fun, the music and marching bands create a lively atmosphere. So why go the extra mile to showcase and maintain such beautiful greenery, manicured gardens, and stunning hanging planters?
Is it just for aesthetics? Not likely. You see, these companies are ‘in the know’ on the importance of providing you with an amazing experience, even when you are hot, tired or hungry amidst all the fun. They want you to be distracted from the long lines, and to smile and focus on the wonder that is about to come with each ride, show, or refreshment. 
One of the things on my bucket list was to go to the Kentucky Derby, and I was lucky enough to get the opportunity last year. And boy, I was not disappointed!
