Category: ‘Industry’

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Your Florist and You

by Carol Caggiano on November 22, 2018 at 6:03 pm

Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.

Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?

At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.

Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.

We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything.   Read More

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Flowers Inspire Connection Nationwide

by Jennifer Sparks on October 11, 2017 at 5:43 pm

Let’s face it, there has been a lot of bad news lately, from natural disasters and devastation to tragic events that make people question their faith in humanity. The country needed a bright spot, and today – even though the weather forecast brought rain and clouds to many parts – the sun was shining in peoples’ hearts, thanks to a movement called Petal It Forward.

The concept? Floral industry members — from Maine to Florida, and California to Oregon to Alaska, and everywhere in between — took to the streets of their communities to randomly surprise people with flowers. Lucky flower recipients in more than 465 cities in all 50 states received two bouquets – one to keep, and one to share, with a loved one, colleague or even a complete stranger. This idea came from survey findings that show that while 80 percent of people say receiving flowers makes them happy, 88 percent say giving flowers makes them happy. So we wanted them to feel appreciated and loved, and to also experience what it feels like to create that delight for someone else. Happy smiles, joyful tears, and grateful hugs ensued and peoples’ days were turned around, feeling that true human connection that comes from a random gesture of kindness.

As an industry, we know the power of the product that we work with day in and day out, but that true power is actually scientifically proven. A study by Rutgers University shows that a gift of flowers creates instant delight and boosts moods. Another study from Harvard shows that the presence of flowers eases worry and anxiety, and makes people feel more compassionate towards others. This video embodies that beautifully.

Lots of #petalitforward stories have been shared on social media that illustrate the research, and this one from a flower recipient articulates the sentiment better than we could ever describe:

Despite all the stuff happening in the world lately, there is hope. Today, a friend and I were sitting outside Riverwalk Café and were approached by a woman who was giving away sunflowers as a gift for a movement titled #petalitforward. I’m grateful to be in a place where hope abounds and life flourishes. I’m grateful to have the capacity to show up in ways that are special and to give time. It’s a gift, and I’m even more grateful for the Giver. This is as good as it gets.

You can see more stories of peoples’ experiences here.

What can we learn from an effort like Petal It Forward? That it only takes a very small act of kindness to turn someone’s day around. Give it a try. You’ll be glad you did.

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Three More Outstanding Flowers for 2017

by Jenny Scala on January 17, 2017 at 10:43 pm

During the Society of American Florists’ Outstanding Flower Varieties Competition last September, a panel of floral experts evaluated 184 types of flowers during one of the floral industry’s biggest flower competitions. They awarded 11 “Best in Class” ribbons to the flowers that earned top marks in their category, such as best rose or best carnation. Earlier, we looked at five of them, including the Best in Show and People’s Choice pick. Here is a look at three more. This is the second in a three-part series.

Best Potted Flowering Plant: African violets make delightful gifts for any occasion. ‘Ingrid’ is hailed as the “start of a new generation” of African violets. The judges adored its perfect pink, semi-double flowers and its full, lush leaves.

‘Ingrid’ African Violet Read More

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Outstanding Flowers for 2017

by Jenny Scala on January 13, 2017 at 4:21 pm

SAF Outstanding Varieties Competition The Society of American Florists holds one of the floral industry’s biggest flower competitions during its annual convention. Flower growers from Florida, California, Oregon, Hawaii, Idaho, and Tennessee as well as Colombia and Ecuador brought what they considered to be their most exceptional flower varieties to the last Outstanding Varieties Competition in September. They exhibited 184 types of roses, chrysanthemums, bulb flowers, gerberas, alstroemeria, carnations, potted flowering plants and decorative foliage.

A panel of floral experts evaluated the blooms on a range of criteria including color, commercial appeal, bloom form and size, and overall presentation. The panel choose the best flower in 11 categories and had the difficult task of crowning one Best in Show. Convention attendees voted for their favorite and gave it the People’s Choice honor. This is the first in a 3-part series showcasing these outstanding flowers.

Best In Show and Best Cut Bulb: An Oriental Lily named ‘Tabledance’ won the hearts of judges and the contest’s top honor. Its subtle sweet fragrance and magnificent blooms make it stand out. The judges also point out its dreamy gradation from pink (similar hue to Pantone’s Rose Quartz in 2016) to a bright white in the center.

Oriental Lily ‘Tabledance’ Read More

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For floral table decor, bridal bouquets, floral jewelry and more, go gaga for the Pantone Color of the Year 2017 “Greenery.” This choice is so versatile and complementary to so many other floral color palette inspirations. Pantone describes Greenery as “a refreshing and revitalizing shade, symbolic of new beginnings.” Florists are excited to see this color hit the forefront, as green is a way to add freshness and impact to floral designs.

Greenery Collage: — Photo Courtesy Sandy Schroeck, AIFD, PFCI, Trend On Design in Eden Prairie, Minnesota, http://www.trendondesign.com/ Read More