Category: ‘Flower Research’

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The Secret to Inspiring Conversation

by Kelli Ellis on January 20, 2018 at 9:06 am

In today’s high-tech world, it’s more important than ever to spend time talking and looking each other in the eye. Did you know that flowers are scientifically proven to help make intimate connections and increase contact with family and friends? Think about when you’ve had flowers in your home. People tend to gather around them because nature engages us. There’s a good reason why you see flowers used on the sets of talk shows, in hotel lobbies and restaurants. Color expert Mark Woodman and I share easy tips on how to use color and small touches to spark conversation at home.

Try it: Place flowers in your family room or kitchen. Did it help?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

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Enhancing Wellness in Your Life

by Mark Woodman on January 13, 2018 at 10:57 am

The hurried, non-stop lifestyles that we live today can be stressful. After a long day or before the start of a new one, it is important for our homes to serve as a refuge, a place where we can escape from the pressures of the outside world. There is a simple, easy way to achieve that – flowers. Did you know that flowers are scientifically proven to decrease worry and anxiety? Even certain colors can create a feeling of zen. Check out these tips from interior designer Kelli Ellis and me on how you can create spaces in your home to help you decompress and relax.

Have you ever experienced a moment of calm in the presence of flowers?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Wellness - Photo Courtesy Society of American Florists

Trends: Wellness - Photo Courtesy Society of American Florists

Trends: Wellness - Photo Courtesy Society of American Florists

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Flowers Inspire Connection Nationwide

by Jennifer Sparks on October 11, 2017 at 5:43 pm

Let’s face it, there has been a lot of bad news lately, from natural disasters and devastation to tragic events that make people question their faith in humanity. The country needed a bright spot, and today – even though the weather forecast brought rain and clouds to many parts – the sun was shining in peoples’ hearts, thanks to a movement called Petal It Forward.

The concept? Floral industry members — from Maine to Florida, and California to Oregon to Alaska, and everywhere in between — took to the streets of their communities to randomly surprise people with flowers. Lucky flower recipients in more than 465 cities in all 50 states received two bouquets – one to keep, and one to share, with a loved one, colleague or even a complete stranger. This idea came from survey findings that show that while 80 percent of people say receiving flowers makes them happy, 88 percent say giving flowers makes them happy. So we wanted them to feel appreciated and loved, and to also experience what it feels like to create that delight for someone else. Happy smiles, joyful tears, and grateful hugs ensued and peoples’ days were turned around, feeling that true human connection that comes from a random gesture of kindness.

As an industry, we know the power of the product that we work with day in and day out, but that true power is actually scientifically proven. A study by Rutgers University shows that a gift of flowers creates instant delight and boosts moods. Another study from Harvard shows that the presence of flowers eases worry and anxiety, and makes people feel more compassionate towards others. This video embodies that beautifully.

Lots of #petalitforward stories have been shared on social media that illustrate the research, and this one from a flower recipient articulates the sentiment better than we could ever describe:

Despite all the stuff happening in the world lately, there is hope. Today, a friend and I were sitting outside Riverwalk Café and were approached by a woman who was giving away sunflowers as a gift for a movement titled #petalitforward. I’m grateful to be in a place where hope abounds and life flourishes. I’m grateful to have the capacity to show up in ways that are special and to give time. It’s a gift, and I’m even more grateful for the Giver. This is as good as it gets.

You can see more stories of peoples’ experiences here.

What can we learn from an effort like Petal It Forward? That it only takes a very small act of kindness to turn someone’s day around. Give it a try. You’ll be glad you did.

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Happiness Delivered

by Carol Caggiano on September 27, 2017 at 6:30 am

Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. We are in constant search of happiness. We want to be happy, and we want those around us to be happy too. Often, making others happy is how we achieve happiness for ourselves. There are lots of ways to create happiness, but one I know that works every time is sending someone flowers. Numerous Rutgers University studies on the subject each time concluding that flowers make people truly happy. Surprising someone with an unexpected delivery of flowers creates smiles all around both for the recipient and the sender.

I’ve worked with flowers my whole life and one question that always has a positive answer is when you ask someone if they remember the last time they were sent flowers. They always know. Sadly for some, that occasion was many years ago but they still remember it vividly. For that memory to be so easy to recall must mean that it was important, important to them. You’ll also notice that as they recall this memory they smile. Now that is Flower Power at its best.  Read More

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Flower Power

by Carol Caggiano on September 5, 2017 at 6:22 am

Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch, which is ones of today’s most popular trends.How often do we struggle for the right words? A friend is having a hard time, a family member is sick or maybe we think we might have met the “love of our life.” How do we let them know we how we feel?

Cards, letters, emails, instant messages, texts and even old-fashioned phone calls are options, but you need to know what to say. With flowers you can touch a heart without saying a word.

When I first came into the floral industry, the catch phrase was “Say it With Flowers,” and I think that is as true today as it was then, maybe even more so. Life has become more complicated, even though technology tells us everything is easier. Social media has allowed us to say anything to anyone and everyone all the time, but how often are our words misunderstood or overlooked?

Send someone flowers, and the heart knows right away what you are trying to express.

As a child of the ’60s and ’70s, I remember “Flower Power” being interpreted with big giant colorful daisy decals stuck on everything from clothing to furniture and even cars. Today, we interpret Flower Power with a beautiful collection of botanical materials in a stunning floral arrangement. Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch which is ones of today’s most popular trends.  Read More