Category: ‘Florists’

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Flowers Create Connection

by Jennifer Sparks on October 19, 2016 at 4:23 pm

screenshot-2016-10-19-14-09-07“I can’t believe you’re doing this. It made my day!”

“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”

“I know just who I’m going to give these to.”

“My faith in humanity has been restored.”

Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.

screenshot-2016-10-19-14-06-11In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.

screenshot-2016-10-19-14-26-03We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and  small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward

See more of the flower power love below!

Who would you give flowers to? Why do you think it is important to brighten someone’s day?

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Last October, the Society of American Florists (SAF) had the privilege of spreading flower power throughout New York City — demonstrating, first hand, the scientifically proven fact that flowers make people happy.  screen-shot-2015-11-09-at-9-29-42-pmIn an effort we called Petal It Forward, we randomly gave out more than 4,000 flower bouquets to people on the street. The best surprise is that everyone got TWO bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. The reactions ranged from smiles and laughter to tears of joy and gratefulness. And as excited as people were to get flowers for themselves, they were even more excited to be able to pass that happiness on.

On October 19, we are planning to Petal It Forward again on the streets of New York City in midtown! The best part? Florists across the country are joining us. Currently, 262 events will take place in 234 cities in all 50 states. That’s a lot of smiles going around during the midweek slump! For a list of cities that are petaling it forward, click here.

Want to share in the fun? Follow the news about the nationwide happenings at #petalitforward. Follow us on Instagram, Facebook and Twitter to see the New York City excitement.

Send someone flowers today. You’ll be amazed at their response!

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Petal It Forward

by Jennifer Sparks on October 9, 2016 at 3:48 pm

The floral industry is ready to Petal It Forward! On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers in more than 230 cities in all 50 states. Lucky recipients will receive two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There will be a lot of smiles going around as the country experiences flower power. See below for a list of the events by city and state.

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Transparency - Photo Courtesy — American Institute of Floral DesignersOne of my favorite annual events is the American Institute of Floral Designers (AIFD) Symposium. Held in mid-summer, it is a chance for florists, floral designers, and flower lovers from around the world to gather and share. This year, Orange County, California, was the destination. Just imagine, five days of flower-filled inspiration with 1,000 of your favorite flower loving friends. The AIFD Symposium 2016 was a true floral paradise.

As I attend the workshops and presentations, and study the displays, I look for commonalities and speculate on the coming floral design trends. This year did not disappoint. Turning to my magic crystal ball to forecast the trends for 2017, I’ll be watching for transparency in design, longer cascading bridal bouquets, lush arrangements and dramatic flower walls.

Stacey Carlton, AIFD, and Shawn Foley, CFD, presented an amazing program, Couture Collective. Throughout the presentation, they spotlighted the impact of transparency on design. Personally, I loved the photo opportunity presented by their Plexiglas backdrop. Or, should we call this a “front drop”? Either way, I love their creative touch in the world of floral design. Read More

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Celebrate Valentine’s Weekend

by Shelby Shy on February 7, 2016 at 1:38 pm

Red roses, chrsanthemums, hypericum berries This year Valentine’s Day is on Sunday, but why not make it a full on Valentine’s Weekend!

Whether you plan to celebrate at home, at a hotel, or out at a restaurant, you should always incorporate flowers. A delivery of flowers creates a “wow” factor that is not soon forgotten!

Home sweet home is always a place to celebrate your love.  Express your passion and send her a lovely mix of red and burgundy flowers.  Here is a cluster of burgundy dianthus, red hypericum berries, red roses and seeded eucalyptus.

White roses, hydrangea, calla liliesGet her out and about to a restaurant to make her feel special!  Make her feel one of a kind too by arranging for an elegant bouquet of all white flowers to be delivered to the table (since everyone else will be receiving pink and red flowers). This beautiful bouquet consists of white calla lilies, hydrangeas and roses.

Red rosesIf you’ve reserved a luxurious hotel room, go all out and have long-stemmed roses waiting. The more the merrier. Some lucky lady is receiving this 100-stem rose bouquet!

Whatever your fancy, your florist can help you enhance a romantic weekend with a floral surprise sure to knock her socks off. Plan ahead (translation: Call NOW!) and they will take care of all the details so you can be “Cupid Extraordinaire!”

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