Category: ‘Florists’

Thumbnail Photo

Flower Fashion: Staying in Style

by Michael Skaff on May 14, 2017 at 11:29 pm

Blooms that have layers of multiple petals, such as garden roses, green hydrangea, ruffled peonies, and gillyflower are on the rise. These flowers offer not only beauty, but a textured look that make them stand out in any flower arrangement.How often to do you reach for the same type of flower? Or the same color flower? It’s easy to get stuck in a rut.

The great thing about buying flowers is that we have so many choices. Talk to your local florist to make a gift of flowers customized to delight your special recipient.

Your florist can help you make the best choice when selecting flowers and help you to create an arrangement you and your recipient will love. Your florist has a design sensibility for putting items together to make a fresh statement, whether it be gifts, wedding and event décor, office décor, or even selecting accents for your home. Use their expertise to your advantage.

Some on-trend looks in floral design that have a big “wow” factor include:  Read More

Thumbnail Photo
Celebration Boutonniere This new Forever stamp is similar in design to the two-ounce Celebration Corsage stamp and can be used for weddings and RSVP cards. It also is perfect for party invitations, thank-you notes, announcements, birthday cards, Father's Day cards and other occasions. The stamp art features a photograph of an arrangement of ranunculus, with floral accents of succulents, Astrantia, Berzelia, and clubmoss greenery. The ribbon wrapping the stems harmonizes with the colors and textures of the plant material. The boutonniere was arranged by floral designer Carol Caggiano and photographed by Renée Comet. Art director Ethel Kessler designed the stamp.

Celebration Boutonniere Stamp

In my career, I have designed flowers for many different occasions large and small, happy and sad. I’ve created flowers to say “I’m sorry,” “I love you” and sometimes just “Wow.” I approached holidays, weddings, birthdays and funerals, creating an appropriate design for each one, thousands and thousands of them over the years. Recently, I had the opportunity to create a floral design for something I had never done before — a U.S. postage stamp

The plan was to show a coordinating boutonnière and corsage with a natural look featuring soft colors and textures for a wedding on a pair of stamps. As the project developed, the theme broadened to “Celebration” to encompass all occasions for wearing flowers. A wedding, of course, is one such occasion, however there are many more: birthdays, anniversaries, proms, showers, retirements, graduations, promotions and honorary events, just to name a few.  Read More

Thumbnail Photo

Cupid Works Weekdays

by Jennifer Sparks on February 9, 2017 at 8:40 am

Photo courtesy: Leanne and David Kesler, Floral Design Institute, Inc., in Portland, OregonShrieks of delight.

Endless smiles.

Remarks of “Who’s the lucky one?!”

That is the reaction that will play out in offices nationwide this Tuesday as Cupid works overtime to help sweethearts express their love through flowers.

After two years of Valentine’s Day falling on a weekend, what does a weekday holiday look like? Despite it being the day of love, on which we would prefer to spend with the people we like and love the most, the majority of us will need to go to work this Valentine’s Day.  But don’t underestimate the power of flowers for a midday surprise to make the day a special one— especially a delivery of a bright, vibrant and fragrant arrangement of blooms to make your significant other’s heart go pitter patter! 

We’ve all experienced it. Flowers come through the office door and all eyes are on the stunning package. There are “ooohs” and “aaahs,” and everyone gathers around, secretly hoping the enclosed card holds their name. The lucky recipient feels great, and the sender looks like a hero. Beautiful blooms, custom design, professional packaging and personal delivery all add to the “wow” effect of a gift of flowers. Flowers send a hug when you can’t be with your sweetheart and the smiles last for days. In fact, Rutgers University research shows that flowers create instant delight and increase enjoyment and life satisfaction. Who wouldn’t want that for those they love?

Want to create that WOW effect on Valentine’s Day? Call your local florist and ask them for creative ideas to send floral love. (And don’t wait — order early for the best options!) Need help with the card message? Click here for just the right words. Send flowers. You’ll be glad you did!

Thumbnail Photo

Three Outstanding Roses for 2017

by Jenny Scala on January 20, 2017 at 10:05 am

Roses are the most popular flower in the United States and giving roses is a favorite way to say, “I love you.” Last Valentine’s Day, an estimated 250 million roses were produced for the holiday. While red roses are the No. 1 floral gift purchased for Valentine’s Day, there are hundreds of varieties of roses to choose from with many different and exciting characteristics that make each of them unique, such as color, stem length, petal count, and fragrance to name just a few.

Last September during the Society of American Florists’ Outstanding Flower Varieties Competition, there were 67 types of roses showcased. Here is a look at the three roses that earned Best in Class recognition. This is the final chapter in a three-part series.

Best Standard Rose: If you’re a classic romantic, you can’t help falling in love with ‘Black Pearl’. No, this is not Johnny Depp’s ship in the Pirates of the Caribbean movies. This ‘Black Pearl’ is a sophisticated rose with smooth, velvety crimson petals and can bloom for up to 2 weeks.

Black Pearl Read More

Thumbnail Photo

Three More Outstanding Flowers for 2017

by Jenny Scala on January 17, 2017 at 10:43 pm

During the Society of American Florists’ Outstanding Flower Varieties Competition last September, a panel of floral experts evaluated 184 types of flowers during one of the floral industry’s biggest flower competitions. They awarded 11 “Best in Class” ribbons to the flowers that earned top marks in their category, such as best rose or best carnation. Earlier, we looked at five of them, including the Best in Show and People’s Choice pick. Here is a look at three more. This is the second in a three-part series.

Best Potted Flowering Plant: African violets make delightful gifts for any occasion. ‘Ingrid’ is hailed as the “start of a new generation” of African violets. The judges adored its perfect pink, semi-double flowers and its full, lush leaves.

‘Ingrid’ African Violet Read More