Category: ‘Florists’

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When statistics show that stress is at an all-time high and you have a simple but scientifically proven solution to help people cope, what do you do? You take the power to the people — FLOWER POWER, that is. That’s exactly what the Society of American Florists did during Stress Awareness Month in April. Armed with research from the University of North Florida’s Department of Public Health that shows that living with flowers significantly reduces stress, we literally “hit the road” in a vintage VW bus to spread the stress-relieving benefits of flowers.

We called it our StressLess Tour, and kicked it off in the iconic corner of Haight-Ashbury in San Francisco, where the growth of the flower power movement gained traction fifty years ago. From city to city throughout the StressLess Tour, teams of volunteers, dressed in purple, gave out thousands of colorful flower bouquets to brighten the days of unsuspecting passersby and let them experience the moments of calm that flowers can bring.

Everyone can relate to stress, and we were met with smiles, hugs, even tears, as well as the acknowledgement of the importance of slowing down every once in a while. This feel-good effort showed that it doesn’t take a lot to turn your day around and give people a chance to smile and take a breath. Stress relief in small doses such as this can go a long way towards maintaining a positive outlook and putting the need for self care (or the care of others) at the forefront.

You know what else we learned? Flowers open hearts and create connection. We experienced it over and over again as we approached strangers who were first skeptical, but then delighted that someone would do something so kind. They often stopped to engage in conversation (with strangers!), and expressed how this random act of kindness would not soon be forgotten and how it will inspire them to be more deliberate in appreciating nature and the people around them. We couldn’t keep this great experience to ourselves, so decided to share it. Take a look at the video below — we bet it will make your day! How do flowers make you feel?

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April is Stress Awareness Month

by Jennifer Sparks on March 30, 2019 at 9:19 am

Did you know that April is Stress Awareness Month? Because almost everyone can relate to stress, health professionals and wellness experts across the country use this time to increase public awareness about the causes of stress and help people find ways to cope.

Americans are indeed stressed. Think about it: Taxes. Finances. Work overload. Health concerns. In fact, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis, and 32 percent are stressed every day. Women, in particular, are affected, as one in four report experiencing stress multiple times a day.

Here’s the good news: Scientific research offers a surprisingly simple way to help relieve it. According to a study conducted at the University of North Florida’s Department of Public Health, living with flowers significantly reduces stress. Lead researcher Erin Largo-Wight, Ph.D., says these findings are important from a public health standpoint because “adding flowers to reduce stress does not require tremendous effort to generate a meaningful effect.”

These findings follow decades of behavioral research studies conducted by researchers at Harvard, Rutgers and Texas A&M that demonstrate flowers’ ability to enhance our well being, so it makes sense that flowers would help to provide a moment of calm amidst a hectic day.

Still not convinced? Do a little experiment and just try it. Read More

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Your Florist and You

by Carol Caggiano on November 22, 2018 at 6:03 pm

Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.

Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?

At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.

Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.

We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything.   Read More

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Did you know that flowers and plants are scientifically proven to improve the dynamic in the workplace, whether in a corporate space or home office? Research shows that workers’ idea generation, creative performance and problem solving skills improve substantially in workplaces that include flowers and plants.

The great news is: It’s an easy way to spark creativity and boost morale. Interior designer Kelli Ellis and I recently partnered to provide tips and trends for using flowers to your advantage in the workplace. You’ll even find out which colors can help fight fatigue!

Have you ever worked in a place that had flowers in meeting rooms or offices? How did it make you feel?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

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The Secret to Inspiring Conversation

by Kelli Ellis on January 20, 2018 at 9:06 am

In today’s high-tech world, it’s more important than ever to spend time talking and looking each other in the eye. Did you know that flowers are scientifically proven to help make intimate connections and increase contact with family and friends? Think about when you’ve had flowers in your home. People tend to gather around them because nature engages us. There’s a good reason why you see flowers used on the sets of talk shows, in hotel lobbies and restaurants. Color expert Mark Woodman and I share easy tips on how to use color and small touches to spark conversation at home.

Try it: Place flowers in your family room or kitchen. Did it help?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists