Category: ‘Florists’

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Flowers Inspire Connection Nationwide

by Jennifer Sparks on October 11, 2017 at 5:43 pm

Let’s face it, there has been a lot of bad news lately, from natural disasters and devastation to tragic events that make people question their faith in humanity. The country needed a bright spot, and today – even though the weather forecast brought rain and clouds to many parts – the sun was shining in peoples’ hearts, thanks to a movement called Petal It Forward.

The concept? Floral industry members — from Maine to Florida, and California to Oregon to Alaska, and everywhere in between — took to the streets of their communities to randomly surprise people with flowers. Lucky flower recipients in more than 465 cities in all 50 states received two bouquets – one to keep, and one to share, with a loved one, colleague or even a complete stranger. This idea came from survey findings that show that while 80 percent of people say receiving flowers makes them happy, 88 percent say giving flowers makes them happy. So we wanted them to feel appreciated and loved, and to also experience what it feels like to create that delight for someone else. Happy smiles, joyful tears, and grateful hugs ensued and peoples’ days were turned around, feeling that true human connection that comes from a random gesture of kindness.

As an industry, we know the power of the product that we work with day in and day out, but that true power is actually scientifically proven. A study by Rutgers University shows that a gift of flowers creates instant delight and boosts moods. Another study from Harvard shows that the presence of flowers eases worry and anxiety, and makes people feel more compassionate towards others. This video embodies that beautifully.

Lots of #petalitforward stories have been shared on social media that illustrate the research, and this one from a flower recipient articulates the sentiment better than we could ever describe:

Despite all the stuff happening in the world lately, there is hope. Today, a friend and I were sitting outside Riverwalk Café and were approached by a woman who was giving away sunflowers as a gift for a movement titled #petalitforward. I’m grateful to be in a place where hope abounds and life flourishes. I’m grateful to have the capacity to show up in ways that are special and to give time. It’s a gift, and I’m even more grateful for the Giver. This is as good as it gets.

You can see more stories of peoples’ experiences here.

What can we learn from an effort like Petal It Forward? That it only takes a very small act of kindness to turn someone’s day around. Give it a try. You’ll be glad you did.

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Flower Fashion: Staying in Style

by Michael Skaff on May 14, 2017 at 11:29 pm

Blooms that have layers of multiple petals, such as garden roses, green hydrangea, ruffled peonies, and gillyflower are on the rise. These flowers offer not only beauty, but a textured look that make them stand out in any flower arrangement.How often to do you reach for the same type of flower? Or the same color flower? It’s easy to get stuck in a rut.

The great thing about buying flowers is that we have so many choices. Talk to your local florist to make a gift of flowers customized to delight your special recipient.

Your florist can help you make the best choice when selecting flowers and help you to create an arrangement you and your recipient will love. Your florist has a design sensibility for putting items together to make a fresh statement, whether it be gifts, wedding and event décor, office décor, or even selecting accents for your home. Use their expertise to your advantage.

Some on-trend looks in floral design that have a big “wow” factor include:  Read More

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Celebration Boutonniere This new Forever stamp is similar in design to the two-ounce Celebration Corsage stamp and can be used for weddings and RSVP cards. It also is perfect for party invitations, thank-you notes, announcements, birthday cards, Father's Day cards and other occasions. The stamp art features a photograph of an arrangement of ranunculus, with floral accents of succulents, Astrantia, Berzelia, and clubmoss greenery. The ribbon wrapping the stems harmonizes with the colors and textures of the plant material. The boutonniere was arranged by floral designer Carol Caggiano and photographed by Renée Comet. Art director Ethel Kessler designed the stamp.

Celebration Boutonniere Stamp

In my career, I have designed flowers for many different occasions large and small, happy and sad. I’ve created flowers to say “I’m sorry,” “I love you” and sometimes just “Wow.” I approached holidays, weddings, birthdays and funerals, creating an appropriate design for each one, thousands and thousands of them over the years. Recently, I had the opportunity to create a floral design for something I had never done before — a U.S. postage stamp

The plan was to show a coordinating boutonnière and corsage with a natural look featuring soft colors and textures for a wedding on a pair of stamps. As the project developed, the theme broadened to “Celebration” to encompass all occasions for wearing flowers. A wedding, of course, is one such occasion, however there are many more: birthdays, anniversaries, proms, showers, retirements, graduations, promotions and honorary events, just to name a few.  Read More

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Cupid Works Weekdays

by Jennifer Sparks on February 9, 2017 at 8:40 am

Photo courtesy: Leanne and David Kesler, Floral Design Institute, Inc., in Portland, OregonShrieks of delight.

Endless smiles.

Remarks of “Who’s the lucky one?!”

That is the reaction that will play out in offices nationwide this Tuesday as Cupid works overtime to help sweethearts express their love through flowers.

After two years of Valentine’s Day falling on a weekend, what does a weekday holiday look like? Despite it being the day of love, on which we would prefer to spend with the people we like and love the most, the majority of us will need to go to work this Valentine’s Day.  But don’t underestimate the power of flowers for a midday surprise to make the day a special one— especially a delivery of a bright, vibrant and fragrant arrangement of blooms to make your significant other’s heart go pitter patter! 

We’ve all experienced it. Flowers come through the office door and all eyes are on the stunning package. There are “ooohs” and “aaahs,” and everyone gathers around, secretly hoping the enclosed card holds their name. The lucky recipient feels great, and the sender looks like a hero. Beautiful blooms, custom design, professional packaging and personal delivery all add to the “wow” effect of a gift of flowers. Flowers send a hug when you can’t be with your sweetheart and the smiles last for days. In fact, Rutgers University research shows that flowers create instant delight and increase enjoyment and life satisfaction. Who wouldn’t want that for those they love?

Want to create that WOW effect on Valentine’s Day? Call your local florist and ask them for creative ideas to send floral love. (And don’t wait — order early for the best options!) Need help with the card message? Click here for just the right words. Send flowers. You’ll be glad you did!

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Three Outstanding Roses for 2017

by Jenny Scala on January 20, 2017 at 10:05 am

Roses are the most popular flower in the United States and giving roses is a favorite way to say, “I love you.” Last Valentine’s Day, an estimated 250 million roses were produced for the holiday. While red roses are the No. 1 floral gift purchased for Valentine’s Day, there are hundreds of varieties of roses to choose from with many different and exciting characteristics that make each of them unique, such as color, stem length, petal count, and fragrance to name just a few.

Last September during the Society of American Florists’ Outstanding Flower Varieties Competition, there were 67 types of roses showcased. Here is a look at the three roses that earned Best in Class recognition. This is the final chapter in a three-part series.

Best Standard Rose: If you’re a classic romantic, you can’t help falling in love with ‘Black Pearl’. No, this is not Johnny Depp’s ship in the Pirates of the Caribbean movies. This ‘Black Pearl’ is a sophisticated rose with smooth, velvety crimson petals and can bloom for up to 2 weeks.

Black Pearl Read More