Category: ‘Florists’

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Your Florist and You

by Carol Caggiano on November 22, 2018 at 6:03 pm

Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.

Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?

At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.

Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.

We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything.   Read More

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Did you know that flowers and plants are scientifically proven to improve the dynamic in the workplace, whether in a corporate space or home office? Research shows that workers’ idea generation, creative performance and problem solving skills improve substantially in workplaces that include flowers and plants.

The great news is: It’s an easy way to spark creativity and boost morale. Interior designer Kelli Ellis and I recently partnered to provide tips and trends for using flowers to your advantage in the workplace. You’ll even find out which colors can help fight fatigue!

Have you ever worked in a place that had flowers in meeting rooms or offices? How did it make you feel?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

Trends: Office/Problem Solving - Photo Courtesy Society of American Florists

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The Secret to Inspiring Conversation

by Kelli Ellis on January 20, 2018 at 9:06 am

In today’s high-tech world, it’s more important than ever to spend time talking and looking each other in the eye. Did you know that flowers are scientifically proven to help make intimate connections and increase contact with family and friends? Think about when you’ve had flowers in your home. People tend to gather around them because nature engages us. There’s a good reason why you see flowers used on the sets of talk shows, in hotel lobbies and restaurants. Color expert Mark Woodman and I share easy tips on how to use color and small touches to spark conversation at home.

Try it: Place flowers in your family room or kitchen. Did it help?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

Trends: Inspiring Conversation - Photo Courtesy Society of American Florists

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Enhancing Wellness in Your Life

by Mark Woodman on January 13, 2018 at 10:57 am

The hurried, non-stop lifestyles that we live today can be stressful. After a long day or before the start of a new one, it is important for our homes to serve as a refuge, a place where we can escape from the pressures of the outside world. There is a simple, easy way to achieve that – flowers. Did you know that flowers are scientifically proven to decrease worry and anxiety? Even certain colors can create a feeling of zen. Check out these tips from interior designer Kelli Ellis and me on how you can create spaces in your home to help you decompress and relax.

Have you ever experienced a moment of calm in the presence of flowers?

For more tips and advice, visit aboutflowers.com/twominutetrends.

Trends: Wellness - Photo Courtesy Society of American Florists

Trends: Wellness - Photo Courtesy Society of American Florists

Trends: Wellness - Photo Courtesy Society of American Florists

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Flowers Inspire Connection Nationwide

by Jennifer Sparks on October 11, 2017 at 5:43 pm

Let’s face it, there has been a lot of bad news lately, from natural disasters and devastation to tragic events that make people question their faith in humanity. The country needed a bright spot, and today – even though the weather forecast brought rain and clouds to many parts – the sun was shining in peoples’ hearts, thanks to a movement called Petal It Forward.

The concept? Floral industry members — from Maine to Florida, and California to Oregon to Alaska, and everywhere in between — took to the streets of their communities to randomly surprise people with flowers. Lucky flower recipients in more than 465 cities in all 50 states received two bouquets – one to keep, and one to share, with a loved one, colleague or even a complete stranger. This idea came from survey findings that show that while 80 percent of people say receiving flowers makes them happy, 88 percent say giving flowers makes them happy. So we wanted them to feel appreciated and loved, and to also experience what it feels like to create that delight for someone else. Happy smiles, joyful tears, and grateful hugs ensued and peoples’ days were turned around, feeling that true human connection that comes from a random gesture of kindness.

As an industry, we know the power of the product that we work with day in and day out, but that true power is actually scientifically proven. A study by Rutgers University shows that a gift of flowers creates instant delight and boosts moods. Another study from Harvard shows that the presence of flowers eases worry and anxiety, and makes people feel more compassionate towards others. This video embodies that beautifully.

Lots of #petalitforward stories have been shared on social media that illustrate the research, and this one from a flower recipient articulates the sentiment better than we could ever describe:

Despite all the stuff happening in the world lately, there is hope. Today, a friend and I were sitting outside Riverwalk Café and were approached by a woman who was giving away sunflowers as a gift for a movement titled #petalitforward. I’m grateful to be in a place where hope abounds and life flourishes. I’m grateful to have the capacity to show up in ways that are special and to give time. It’s a gift, and I’m even more grateful for the Giver. This is as good as it gets.

You can see more stories of peoples’ experiences here.

What can we learn from an effort like Petal It Forward? That it only takes a very small act of kindness to turn someone’s day around. Give it a try. You’ll be glad you did.