All Posts By Jenny Scala

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You know the song, by DJ Jazzy Jeff & The Fresh Prince. “Summer summer summertime. Time to sit back and unwind.” Yes! Summertime is here.

Summer means warm weather, and for many, vacations to the beach. So, what’s the connection between flowers and the beach? A few summers ago, we challenged four florists to design an arrangement to delight a friend who loves the beach. The purpose was to illustrate how florists can match any personality with flowers.

With summertime here, sit back and unwind as we take a quick trip down memory lane and revisit four floral arrangements ideal for those can’t get enough of the sun, surf and sand.

This design appropriately called “Barefoot with Waves” inspires the feeling of being barefoot in the sand. The sound of the waves, the smell in the air, and looking at beautiful shades of blue make for total relaxation. Read More

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Top Floral Trends for 2019

by Jenny Scala on December 25, 2018 at 11:29 pm

What are the top trends for flowers in 2019? Several floral designers who live and breathe trends gave us the inside scoop.

The most popular trend in floral design is texture. Think proteas, banksia, leucadendron, dahlias, cymbidium orchids, amaranthus, eucalyptus, dusty miller and astranthia. They all deliver texture.

This centerpiece is full of textural flowers in muted colors, pale peaches, blushes, and creams with touches of burgundy and brown. It’s a popular design style and color palette for weddings.

This centerpiece is full of textural flowers in muted colors, pale peaches, blushes, and creams with touches of burgundy and brown. It’s a popular design style for weddings. Photo Courtesy Denise Gehrke, AIFD, PFCI, of Destinations by Design Floral Studio in Las Vegas, Nevada

Foliages and green plants are more and more taking center stage in designs. It’s the 70s all over again, with some of today’s favorites including euphorbias, jades, succulents and other arid plants, such as tillandsia, to name a few.

This bridal bouquet exudes this “nature and natural” trend and showcases texture and pops of color.

 “Nature and natural” is a popular trend along with texture and pops of color. Photo Courtesy Carolyn Minutillo AIFD, EMC, PFCI, of Lavender Hill LLC in Jeffersonville, Indiana

Flowers with a long vase life and unique blooms, such as these cymbidium orchids, raspberries, berzillia and astrantia, make for a winning combination.

Flowers with a long vase life and unique blooms, such as these cymbidium orchids, raspberries, berzillia and astrantia, are trending. Photo by Laura Kozlowski, Floral Design by Lisa Greene AAF, AIFD, PFCI.

Ask your local florist for interesting varieties, foliages and floral textures for your arrangements.

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Top Flower Factor Blog Posts of 2017

by Jenny Scala on December 31, 2017 at 7:03 am

With the new year, it’s human nature to reflect on the passing year. In 2017, we celebrated prom and Valentine’s Day in a big way. We showed the true power of flowers through Petal It Forward, randomly surprising people with flowers in more than 465 cities in all 50 states, and by participating with Wish of Lifetime on a “Cupid Crew,” delivering Valentine’s Day roses to seniors in assisted living communities. We got an inside look at the U.S. Postal Service’s new Celebration stamps, showcasing a corsage and boutonnière. And we saw some really neat trends, including Pantone’s 2017 Color of the Year, “Boroccan” weddings, flower crowns, kokedamas, and much, much more.

Thank you to our contributors for their trend-spotting and sharing their floral expertise. And a great big thanks to YOU for reading and sharing the ideas on all things floral.

And now, please enjoy our look back at some of the most popular Flower Factor posts of 2017:

Wonderful WristletsProm is such a special time! As a florist for more than 40 years, we have seen the prom corsage design change over the years. Even with all the change, flowers continue to be the star of the corsage, also known as “wristlet.” However, over the past couple of years not only has the flower been the main component of the wristlet, ribbon and flower accents have become a great way to add personality and make your wristlet uniquely yours.

Prom Wristlets - Photo Courtesy: Floral design created by Tricia Upshaw, AIFD, AMF and Aaron Lemaster of Shirley’s Flower Studio Rogers, Arkansas. Photography by Lumos Images Read More

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Thanking Staff on Admin Day

by Jenny Scala on April 23, 2017 at 1:33 pm

Administrative Professionals Day flowersAdministrative Professionals Day, also known as Secretaries or Admin Day, is celebrated annually on the Wednesday during Administrative Professionals Week, the last full week of April. This year, Administrative Professionals Week is April 23 – 29, 2017.

The observance began in the 1950s by what is now the International Association of Administrative Professionals to recognize secretaries and attract young people to secretarial careers. Today, Administrative Professionals Week has become one of the largest workplace observances. It is celebrated worldwide, bringing together millions of people for observances ranging from community luncheons and educational seminars, to bosses recognizing their support staff with gifts of appreciation.

Flowers and plants go a long way in recognizing employees. When you say “thanks” with a floral gift, you’ll notice more smiles around the office. When people get flowers and plants, they feel appreciated. You’ll even notice a boost in morale and productivity. Texas A&M University research proves it all.

Not sure what type of floral arrangement or plant to send? No problem. Your florist is an expert at Administrative Professionals Day gifts.

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This year, St. Patrick’s Day falls on a Friday. No matter how the leprechauns are celebrating — from a low-key corned beef and cabbage family dinner at home to a shamrockin’ party — floral gifts and decorations add to the merriment.

Start the countdown to St. Patrick’s Day by treating yourself to flowers on your office desk. They’ll keep your spirits up through the workweek until the Friday night festivities.

St. Patrick's Day Flowers - Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon

Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon

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