All Posts By Carol Caggiano

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Happiness Delivered

by Carol Caggiano on September 27, 2017 at 6:30 am

Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. We are in constant search of happiness. We want to be happy, and we want those around us to be happy too. Often, making others happy is how we achieve happiness for ourselves. There are lots of ways to create happiness, but one I know that works every time is sending someone flowers. Numerous Rutgers University studies on the subject each time concluding that flowers make people truly happy. Surprising someone with an unexpected delivery of flowers creates smiles all around both for the recipient and the sender.

I’ve worked with flowers my whole life and one question that always has a positive answer is when you ask someone if they remember the last time they were sent flowers. They always know. Sadly for some, that occasion was many years ago but they still remember it vividly. For that memory to be so easy to recall must mean that it was important, important to them. You’ll also notice that as they recall this memory they smile. Now that is Flower Power at its best.  Read More

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Flower Power

by Carol Caggiano on September 5, 2017 at 6:22 am

Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch, which is ones of today’s most popular trends.How often do we struggle for the right words? A friend is having a hard time, a family member is sick or maybe we think we might have met the “love of our life.” How do we let them know we how we feel?

Cards, letters, emails, instant messages, texts and even old-fashioned phone calls are options, but you need to know what to say. With flowers you can touch a heart without saying a word.

When I first came into the floral industry, the catch phrase was “Say it With Flowers,” and I think that is as true today as it was then, maybe even more so. Life has become more complicated, even though technology tells us everything is easier. Social media has allowed us to say anything to anyone and everyone all the time, but how often are our words misunderstood or overlooked?

Send someone flowers, and the heart knows right away what you are trying to express.

As a child of the ’60s and ’70s, I remember “Flower Power” being interpreted with big giant colorful daisy decals stuck on everything from clothing to furniture and even cars. Today, we interpret Flower Power with a beautiful collection of botanical materials in a stunning floral arrangement. Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch which is ones of today’s most popular trends.  Read More

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Loving the ‘Greenery’ Trend

by Carol Caggiano on June 28, 2017 at 10:32 am

A lush hand-tied bouquet of sword fern, maiden hair fern, dusty miller, silver brunia and astrandia was accented with white eskimo roses and white sweet peas was created for the bride to carry while the guest tables were a glow with candles entwined with hand made garlands of ferns, ruscus, lemon leaf and touches of dusty miller for color and texture.Each year, creative people wait for Pantone to announce its “color of the year.” For 2017, the color is “Greenery,” a lovely shade of fresh leaf green. At first, I thought the name greenery unimaginative, kind of boring, but I soon realized that for this year, the name not only depicts a color but also a state of mind.

As technology occupies more and more of our time and space, and the world talks of robots that can pretty much take the place of humans, we find ourselves being drawn more and more toward things that are natural, part of a world that is not manufactured or controlled by electronics. But we take it even further to appreciating simple forms, such as leaves and vines. We have always loved flowers and still do, but now the simple motif of a fern leaf brings us joy and comfort, energizing us at the same time.

We see this translated in design on many levels, such as fashion and home interiors. Fern prints are in demand and “Greenery” painted furniture and home accessories are popping up everywhere. I saw the most gorgeous pair of “Greenery” shoes with all kinds of jewelry to coordinate.  Read More

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Celebration Boutonniere This new Forever stamp is similar in design to the two-ounce Celebration Corsage stamp and can be used for weddings and RSVP cards. It also is perfect for party invitations, thank-you notes, announcements, birthday cards, Father's Day cards and other occasions. The stamp art features a photograph of an arrangement of ranunculus, with floral accents of succulents, Astrantia, Berzelia, and clubmoss greenery. The ribbon wrapping the stems harmonizes with the colors and textures of the plant material. The boutonniere was arranged by floral designer Carol Caggiano and photographed by Renée Comet. Art director Ethel Kessler designed the stamp.

Celebration Boutonniere Stamp

In my career, I have designed flowers for many different occasions large and small, happy and sad. I’ve created flowers to say “I’m sorry,” “I love you” and sometimes just “Wow.” I approached holidays, weddings, birthdays and funerals, creating an appropriate design for each one, thousands and thousands of them over the years. Recently, I had the opportunity to create a floral design for something I had never done before — a U.S. postage stamp

The plan was to show a coordinating boutonnière and corsage with a natural look featuring soft colors and textures for a wedding on a pair of stamps. As the project developed, the theme broadened to “Celebration” to encompass all occasions for wearing flowers. A wedding, of course, is one such occasion, however there are many more: birthdays, anniversaries, proms, showers, retirements, graduations, promotions and honorary events, just to name a few.  Read More

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How to Say Thank You this Summer

by Carol Caggiano on July 28, 2016 at 10:02 am

Make Any Day SpecialThere is something about summer that causes our social lives to “bloom.” Maybe it’s that we are outside more to connect with neighbors and those around us, or possibly that we have some time off from work, school or other commitments, which then gives us the opportunity to travel, visit friends and family, or maybe they come to visit us. Picnics and barbeques are the norm, and the “living is easy” and fun.

Summer also represents the space between adventures. The end of the school year starts summer and the beginning of a new school year ends it. Work often slows down during the summer months giving everyone a little break before things ramp up in the fall. Camp, vacation and other special activities pop up during this season, which is no wonder why we all look forward to it so much.

No matter what our plans are for summer, there are always people that make this time of year special and remarkable. Your favorite teacher or coach, a graduate, a host or hostess, all play a part in our summer experience. Or what about those great neighbors or friends that take care of our pets, water our plants, bring in the mail, watch our kids or any number of tasks that make it possible for us to do what we do? Read More