All Posts By Carol Caggiano

Thumbnail Photo

Your Florist and You

by Carol Caggiano on November 22, 2018 at 6:03 pm

Having spent a majority of my life in a retail flower shop, I have experienced firsthand the emotional connection with beautiful product and wonderful people.

Flowers are like magnets and draw people to them. How many of us can pass up a collection of beautiful flowers without a second glance?

At the shop, every morning, we would begin by getting ready for the day’s activities. Each person that came through the door, emailed or called on the phone was driven by an emotion, and we needed to be ready to help. A new baby was born, someone was ill, a thank you was in order or maybe an apology, a prom corsage to be selected or a wedding to be planned, any of which could be the business at hand. They were happy, sad, concerned, excited, confused, and they knew who could help — their florist.

Before I was involved in the floral business, I was a floral customer. My brother needed a prom corsage, I took care of ordering it with the help of the local florist. My parents’ wedding anniversary needed attention; I just naturally went to the florist as they always knew the best thing to choose. When my grandmother died, the florist was at the top of the list.

We didn’t know a lot about flowers, but my family liked flowers and always made them an important part of family events big or small, happy or sad. We didn’t need to know a lot because the florist always gave us options and helped us make the right choices. I have to admit, they we took this service for granted. We would just call or pop into the shop with full confidence that they would take care of everything.   Read More

Thumbnail Photo

Ultra Violet Blooms

by Carol Caggiano on June 22, 2018 at 2:37 pm

Ultra Violet BloomsFloral designers everywhere cheered when Pantone named Ultra Violet as its color choice of the year for 2018.  This vibrant shade of purple is readily available in floral varieties of all seasons and price points making it possible for any occasion to be celebrated including this energetic and imaginative hue. For me, violet is quite versatile becoming an imaginative pairing with almost any other hue. With neutrals it is elegant and thoughtful, with more vibrant hues it becomes energetic and festive. Violet is powerful yet spiritual, influential yet mystical allowing its presence in a color palette to influence mood and create an ambiance that is magical.

Nature loves purple. It is powerful on it’s own while at the same time creating either a background or focal point for other hues.  Read More

Thumbnail Photo

Happiness Delivered

by Carol Caggiano on September 27, 2017 at 6:30 am

Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. We are in constant search of happiness. We want to be happy, and we want those around us to be happy too. Often, making others happy is how we achieve happiness for ourselves. There are lots of ways to create happiness, but one I know that works every time is sending someone flowers. Numerous Rutgers University studies on the subject each time concluding that flowers make people truly happy. Surprising someone with an unexpected delivery of flowers creates smiles all around both for the recipient and the sender.

I’ve worked with flowers my whole life and one question that always has a positive answer is when you ask someone if they remember the last time they were sent flowers. They always know. Sadly for some, that occasion was many years ago but they still remember it vividly. For that memory to be so easy to recall must mean that it was important, important to them. You’ll also notice that as they recall this memory they smile. Now that is Flower Power at its best.  Read More

Thumbnail Photo

Flower Power

by Carol Caggiano on September 5, 2017 at 6:22 am

Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch, which is ones of today’s most popular trends.How often do we struggle for the right words? A friend is having a hard time, a family member is sick or maybe we think we might have met the “love of our life.” How do we let them know we how we feel?

Cards, letters, emails, instant messages, texts and even old-fashioned phone calls are options, but you need to know what to say. With flowers you can touch a heart without saying a word.

When I first came into the floral industry, the catch phrase was “Say it With Flowers,” and I think that is as true today as it was then, maybe even more so. Life has become more complicated, even though technology tells us everything is easier. Social media has allowed us to say anything to anyone and everyone all the time, but how often are our words misunderstood or overlooked?

Send someone flowers, and the heart knows right away what you are trying to express.

As a child of the ’60s and ’70s, I remember “Flower Power” being interpreted with big giant colorful daisy decals stuck on everything from clothing to furniture and even cars. Today, we interpret Flower Power with a beautiful collection of botanical materials in a stunning floral arrangement. Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring. Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch which is ones of today’s most popular trends.  Read More

Thumbnail Photo

Loving the ‘Greenery’ Trend

by Carol Caggiano on June 28, 2017 at 10:32 am

A lush hand-tied bouquet of sword fern, maiden hair fern, dusty miller, silver brunia and astrandia was accented with white eskimo roses and white sweet peas was created for the bride to carry while the guest tables were a glow with candles entwined with hand made garlands of ferns, ruscus, lemon leaf and touches of dusty miller for color and texture.Each year, creative people wait for Pantone to announce its “color of the year.” For 2017, the color is “Greenery,” a lovely shade of fresh leaf green. At first, I thought the name greenery unimaginative, kind of boring, but I soon realized that for this year, the name not only depicts a color but also a state of mind.

As technology occupies more and more of our time and space, and the world talks of robots that can pretty much take the place of humans, we find ourselves being drawn more and more toward things that are natural, part of a world that is not manufactured or controlled by electronics. But we take it even further to appreciating simple forms, such as leaves and vines. We have always loved flowers and still do, but now the simple motif of a fern leaf brings us joy and comfort, energizing us at the same time.

We see this translated in design on many levels, such as fashion and home interiors. Fern prints are in demand and “Greenery” painted furniture and home accessories are popping up everywhere. I saw the most gorgeous pair of “Greenery” shoes with all kinds of jewelry to coordinate.  Read More