From giving your home an instant makeover and setting the tone for a party to giving fabulous gifts and strengthening relationships, flowers are a must for any occasion. The Society of American Florists, the trade association representing the U.S. floral industry, presents the Flower Factor, a lifestyle blog. As a companion to the floral resource, the Flower Factor blog features advice from some of the top florists in the biz as well as The Fleurtations, a trio of award-winning authors, TV hosts and lifestyle experts, dedicated to giving you the flower 411.

    Learn from decorating pro Kelli Ellis on all things color and design. Kelli, a columnist and a mainstay on TLC’s Clean Sweep and HGTV’s Takeover My Makeover, shares her designer tricks for enhancing and updating your home décor with flowers and plants.
    The right floral know-how can propel you to “hostess with the mostest” status in no time. Host of DIY Network’s Weekend Entertaining Jeanne Benedict, our entertaining expert, invites you to make a style statement at parties and get-togethers with flowers.
    Christine Arylo, author of Choosing ME before WE, is our relationship expert. Whether you want to send flowers to say “I Love You,” or to cheer up your BFF, Christine has unique insight and gift-giving guidance.

The Flower Factor brings together a savvy team of lifestyle experts and florists who will inspire you to make flowers part of your everyday life. Be sure to visit us daily for the latest scoop on trends, seasonal styling tips, creative gift-giving ideas and more. For a one-on-one flower consultation, call your local florist.


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