How amazing it has been to watch athletes from around the globe compete in the Rio 2016 Summer Games! The talent, drive, determination, and years of hard work that went into their preparation to get to that point was inspiring, and they deserve to be recognized. As millions of people around the world watched the Olympics, however, they noticed there was something missing from the medal ceremonies in the presentation of gold, silver and bronze to the winning athletes — the presentation of flower bouquets.
The floral industry, in particular, took note because we understand the power of flowers. It’s not even about the pretty pictures (although flowers sure have enhanced the ambiance of past medal ceremonies). It’s about the meaning of flowers in recognizing the hard work and achievements of the athletes. Let’s think about this…
What has always been a symbol of great theatrical performance or artistic recital? Flowers.
What has long been a congratulatory gesture for someone getting a job promotion or reaching a particular milestone? Flowers.
What is one of the best ways to say “job well done” after someone has worked really hard to achieve a goal, for themselves, for their company, or for their country? Flowers.
And flowers have always been a part of the recognition of Olympic athletes, until now.
The reason flowers are the universal gesture to recognize great achievements is because they convey emotion like nothing else. In fact, flowers are scientifically proven to create instant delight and happiness, which is why they are almost always part of celebrations and major life milestones (think birthdays, graduations, anniversaries, weddings, new babies, the list goes on and on). Beyond that, the presence of flowers is also scientifically proven to chase away anxiety and worry, and boost energy and enthusiasm. With many athletes competing in multiple events, it is likely they could use the positive well-being effect that flowers produce, as they prepare for their next competition. Read More