“I can’t believe you’re doing this. It made my day!”
“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”
“I know just who I’m going to give these to.”
“My faith in humanity has been restored.”
Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.
In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.
What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.
We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward
See more of the flower power love below!
Who would you give flowers to? Why do you think it is important to brighten someone’s day?