Category: ‘Gifting’

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Cupid Works Weekdays

by Jennifer Sparks on February 9, 2017 at 8:40 am

Photo courtesy: Leanne and David Kesler, Floral Design Institute, Inc., in Portland, OregonShrieks of delight.

Endless smiles.

Remarks of “Who’s the lucky one?!”

That is the reaction that will play out in offices nationwide this Tuesday as Cupid works overtime to help sweethearts express their love through flowers.

After two years of Valentine’s Day falling on a weekend, what does a weekday holiday look like? Despite it being the day of love, on which we would prefer to spend with the people we like and love the most, the majority of us will need to go to work this Valentine’s Day.  But don’t underestimate the power of flowers for a midday surprise to make the day a special one— especially a delivery of a bright, vibrant and fragrant arrangement of blooms to make your significant other’s heart go pitter patter! 

We’ve all experienced it. Flowers come through the office door and all eyes are on the stunning package. There are “ooohs” and “aaahs,” and everyone gathers around, secretly hoping the enclosed card holds their name. The lucky recipient feels great, and the sender looks like a hero. Beautiful blooms, custom design, professional packaging and personal delivery all add to the “wow” effect of a gift of flowers. Flowers send a hug when you can’t be with your sweetheart and the smiles last for days. In fact, Rutgers University research shows that flowers create instant delight and increase enjoyment and life satisfaction. Who wouldn’t want that for those they love?

Want to create that WOW effect on Valentine’s Day? Call your local florist and ask them for creative ideas to send floral love. (And don’t wait — order early for the best options!) Need help with the card message? Click here for just the right words. Send flowers. You’ll be glad you did!

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How to Be a Valentine’s Day Pro

by Leanne Kesler on February 5, 2017 at 1:55 pm

The holiday of love can be a stressful event. Couples together for years are on the hunt for a new twist on the flower gifting. Those in a new relationship are wondering how to send the correct message without being over-zealous or too remote. Singles raise their hand and ask, “What about me?” There’s no need to be a Valentine’s Day amateur. Everyone can feel like a Valentine’s gifting pro with a little help from your flower friends.

Flowers can convey a gentle caress, a big bear hug, a simple “you’re special,” or a grand “I love you.” Which message is correct for you? Florists around the world are at the ready to help you navigate the flower world to find the perfect floral gift with just the right amount of romance and unique creativity.

Let’s start at the beginning with young love (no matter the age). A bright palette of sunshine hues is sure to make the recipient smile. Male, female, young, old – everyone likes to receive flowers. Add a creative wrap at the base and you are on-trend with textured style.Valentine’s Day - Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon, www.floraldesigninstitute.com

Valentine’s Day - Photo Courtesy Florists' Review magazine. Photo Courtesy Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon, www.floraldesigninstitute.com

Photo Courtesy Florists’ Review magazine

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Valentine’s Day - Photo Courtesy The Rittners School of Floral Design, BostonThe origins of Valentine’s Day can be traced back to both ancient Roman and ancient Christian traditions. The holiday is associated with the Roman Lupercalia (a fertility festival) and to Christian Saint(s) who had romantic legends associated with that name.

Valentine’s Day is most often perceived as a celebration between lovers sending each other tokens of affection. While men buy mostly for romantic reasons, women use Valentine’s Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine’s Day.

Flowers, hearts and cupids are traditional symbols of love and affection. While the heart is an essential part of our circulatory system, it has long been associated with our emotions and has become symbolic of love and romance. Cupid, known through mythology as the god of love and desire, has come down to us as a chubby little cherub who likes to shoot arrows that inflame desire. Your florist can incorporate hearts and cupids into your Valentine’s Day gifts.   Read More

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Top Flower Factor Blog Posts of 2016

by Jenny Scala on January 1, 2017 at 3:56 am

What a year! We had a blast showing the country how good it feels to give and receive flowers through “Petal It Forward.” We showed how flowers are a small, yet powerful gesture for recognizing achievements. We celebrated exciting wedding and event party trends, a long romantic Valentine’s Day weekend and even Super Bowl Sunday. Thank you to our contributors for sharing their expertise. And a great big thanks to YOU for reading and sharing our ideas on all things floral.

And now, please enjoy this trip down memory lane as we look back at the top Flower Factor posts of 2016:

Flowers Create Connection: In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, the Society of American Florists and florists nationwide hit the streets on October 19 in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. This “Petal It Forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

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Centerpiece Gift Ideas for Hanukkah

by Leanne Kesler on December 13, 2016 at 11:19 am

Hanukkah Centerpiece — Leanne and David Kesler, Floral Design Institute, Inc., in Portland, Oregon As the year races to an end, we find ourselves trapped in a festive frenzy. Each day is filled with fun and frivolity. Just how much celebrating can a person do? As always, just a little bit more. This year is especially busy as the holidays, both religious and secular, collide.

Hanukkah begins on Saturday, December 24. Christmas follows on Sunday, December 25; Kwanzaa on December 26; and a week later, Saturday, December 31 is New Year’s Eve. Looking one day forward, we have the grand festivities of New Year’s Day. Time to take a deep breath and decide how to handle the dueling holidays.

With the diversity of cultures and beliefs in our world, the holidays truly do become a “melting pot” of traditions. Many expand their celebrations to include the jolly Santa, the elf on the shelf and gifting between friends and families. It can be hard to determine what to gift, to whom and when. Do they celebrate Hanukkah? Are they celebrating the Solstice, Kwanzaa, Three King’s Day or Chinese New Year? Do they celebrate Christmas? Oh, the gift-giving angst! Read More