Category: ‘Flower Research’

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Top Flower Factor Blog Posts of 2016

by Jenny Scala on January 1, 2017 at 3:56 am

What a year! We had a blast showing the country how good it feels to give and receive flowers through “Petal It Forward.” We showed how flowers are a small, yet powerful gesture for recognizing achievements. We celebrated exciting wedding and event party trends, a long romantic Valentine’s Day weekend and even Super Bowl Sunday. Thank you to our contributors for sharing their expertise. And a great big thanks to YOU for reading and sharing our ideas on all things floral.

And now, please enjoy this trip down memory lane as we look back at the top Flower Factor posts of 2016:

Flowers Create Connection: In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, the Society of American Florists and florists nationwide hit the streets on October 19 in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. This “Petal It Forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

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Random Acts of Kindness = Happiness

by Jennifer Sparks on November 9, 2016 at 8:44 am

In this season of giving thanks, we are grateful for random acts of kindness. Take a look at how a simple gesture, even between strangers, can turn someone’s day around. It’s inspiring!

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What inspires you?

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Flowers Create Connection

by Jennifer Sparks on October 19, 2016 at 4:23 pm

screenshot-2016-10-19-14-09-07“I can’t believe you’re doing this. It made my day!”

“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”

“I know just who I’m going to give these to.”

“My faith in humanity has been restored.”

Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.

screenshot-2016-10-19-14-06-11In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.

screenshot-2016-10-19-14-26-03We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and  small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward

See more of the flower power love below!

Who would you give flowers to? Why do you think it is important to brighten someone’s day?

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Growing Up With Flowers

by Bradley Beck on August 29, 2016 at 7:51 am

Growing Up With Flowers - Bradley Beck“Hey, you’re the flower man.” I often hear this when I go back to the local elementary school every year to teach kids about flowers, and I’m not even a florist – although I do work with florists all the time. I’ve been conducting a flower program for kids for years ever since my youngest daughter was in first grade.

A few of my peers and I wrote and created a program to share our love of flowers and the flower business with children. We developed the “Growing Up With Flowers” program to teach children about the beauty and value of flowers.

I always open and close my programs by singing a song I wrote called, “The Flower Song” to get the children’s attention. I ask the children if they want to sing a happy song about flowers? They love the simple hand gestures and the catchy rhythm: “I have a little seed, I put it in the ground. I covered it with dirt and I watered it around. Up comes the stem, and out comes the leaves. And out POPS the flower, that comes from the seed. Flowers come in many colors, from all around the world. Flowers give good feelings, to all the Boys and Girls.”  Read More

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How to Say Thank You this Summer

by Carol Caggiano on July 28, 2016 at 10:02 am

Make Any Day SpecialThere is something about summer that causes our social lives to “bloom.” Maybe it’s that we are outside more to connect with neighbors and those around us, or possibly that we have some time off from work, school or other commitments, which then gives us the opportunity to travel, visit friends and family, or maybe they come to visit us. Picnics and barbeques are the norm, and the “living is easy” and fun.

Summer also represents the space between adventures. The end of the school year starts summer and the beginning of a new school year ends it. Work often slows down during the summer months giving everyone a little break before things ramp up in the fall. Camp, vacation and other special activities pop up during this season, which is no wonder why we all look forward to it so much.

No matter what our plans are for summer, there are always people that make this time of year special and remarkable. Your favorite teacher or coach, a graduate, a host or hostess, all play a part in our summer experience. Or what about those great neighbors or friends that take care of our pets, water our plants, bring in the mail, watch our kids or any number of tasks that make it possible for us to do what we do? Read More