Category: ‘Florists’

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Three Outstanding Roses for 2017

by Jenny Scala on January 20, 2017 at 10:05 am

Roses are the most popular flower in the United States and giving roses is a favorite way to say, “I love you.” Last Valentine’s Day, an estimated 250 million roses were produced for the holiday. While red roses are the No. 1 floral gift purchased for Valentine’s Day, there are hundreds of varieties of roses to choose from with many different and exciting characteristics that make each of them unique, such as color, stem length, petal count, and fragrance to name just a few.

Last September during the Society of American Florists’ Outstanding Flower Varieties Competition, there were 67 types of roses showcased. Here is a look at the three roses that earned Best in Class recognition. This is the final chapter in a three-part series.

Best Standard Rose: If you’re a classic romantic, you can’t help falling in love with ‘Black Pearl’. No, this is not Johnny Depp’s ship in the Pirates of the Caribbean movies. This ‘Black Pearl’ is a sophisticated rose with smooth, velvety crimson petals and can bloom for up to 2 weeks.

Black Pearl Read More

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Three More Outstanding Flowers for 2017

by Jenny Scala on January 17, 2017 at 10:43 pm

During the Society of American Florists’ Outstanding Flower Varieties Competition last September, a panel of floral experts evaluated 184 types of flowers during one of the floral industry’s biggest flower competitions. They awarded 11 “Best in Class” ribbons to the flowers that earned top marks in their category, such as best rose or best carnation. Earlier, we looked at five of them, including the Best in Show and People’s Choice pick. Here is a look at three more. This is the second in a three-part series.

Best Potted Flowering Plant: African violets make delightful gifts for any occasion. ‘Ingrid’ is hailed as the “start of a new generation” of African violets. The judges adored its perfect pink, semi-double flowers and its full, lush leaves.

‘Ingrid’ African Violet Read More

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For floral table decor, bridal bouquets, floral jewelry and more, go gaga for the Pantone Color of the Year 2017 “Greenery.” This choice is so versatile and complementary to so many other floral color palette inspirations. Pantone describes Greenery as “a refreshing and revitalizing shade, symbolic of new beginnings.” Florists are excited to see this color hit the forefront, as green is a way to add freshness and impact to floral designs.

Greenery Collage: — Photo Courtesy Sandy Schroeck, AIFD, PFCI, Trend On Design in Eden Prairie, Minnesota, http://www.trendondesign.com/ Read More

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Top Flower Factor Blog Posts of 2016

by Jenny Scala on January 1, 2017 at 3:56 am

What a year! We had a blast showing the country how good it feels to give and receive flowers through “Petal It Forward.” We showed how flowers are a small, yet powerful gesture for recognizing achievements. We celebrated exciting wedding and event party trends, a long romantic Valentine’s Day weekend and even Super Bowl Sunday. Thank you to our contributors for sharing their expertise. And a great big thanks to YOU for reading and sharing our ideas on all things floral.

And now, please enjoy this trip down memory lane as we look back at the top Flower Factor posts of 2016:

Flowers Create Connection: In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, the Society of American Florists and florists nationwide hit the streets on October 19 in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. This “Petal It Forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

Read More

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Flowers Create Connection

by Jennifer Sparks on October 19, 2016 at 4:23 pm

screenshot-2016-10-19-14-09-07“I can’t believe you’re doing this. It made my day!”

“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”

“I know just who I’m going to give these to.”

“My faith in humanity has been restored.”

Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.

screenshot-2016-10-19-14-06-11In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.

screenshot-2016-10-19-14-26-03We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and  small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward

See more of the flower power love below!

Who would you give flowers to? Why do you think it is important to brighten someone’s day?

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