Category: ‘Florists’

Thumbnail Photo

Cupid Works Weekdays

by Jennifer Sparks on February 9, 2017 at 8:40 am

Photo courtesy: Leanne and David Kesler, Floral Design Institute, Inc., in Portland, OregonShrieks of delight.

Endless smiles.

Remarks of “Who’s the lucky one?!”

That is the reaction that will play out in offices nationwide this Tuesday as Cupid works overtime to help sweethearts express their love through flowers.

After two years of Valentine’s Day falling on a weekend, what does a weekday holiday look like? Despite it being the day of love, on which we would prefer to spend with the people we like and love the most, the majority of us will need to go to work this Valentine’s Day.  But don’t underestimate the power of flowers for a midday surprise to make the day a special one— especially a delivery of a bright, vibrant and fragrant arrangement of blooms to make your significant other’s heart go pitter patter! 

We’ve all experienced it. Flowers come through the office door and all eyes are on the stunning package. There are “ooohs” and “aaahs,” and everyone gathers around, secretly hoping the enclosed card holds their name. The lucky recipient feels great, and the sender looks like a hero. Beautiful blooms, custom design, professional packaging and personal delivery all add to the “wow” effect of a gift of flowers. Flowers send a hug when you can’t be with your sweetheart and the smiles last for days. In fact, Rutgers University research shows that flowers create instant delight and increase enjoyment and life satisfaction. Who wouldn’t want that for those they love?

Want to create that WOW effect on Valentine’s Day? Call your local florist and ask them for creative ideas to send floral love. (And don’t wait — order early for the best options!) Need help with the card message? Click here for just the right words. Send flowers. You’ll be glad you did!

Thumbnail Photo

Three Outstanding Roses for 2017

by Jenny Scala on January 20, 2017 at 10:05 am

Roses are the most popular flower in the United States and giving roses is a favorite way to say, “I love you.” Last Valentine’s Day, an estimated 250 million roses were produced for the holiday. While red roses are the No. 1 floral gift purchased for Valentine’s Day, there are hundreds of varieties of roses to choose from with many different and exciting characteristics that make each of them unique, such as color, stem length, petal count, and fragrance to name just a few.

Last September during the Society of American Florists’ Outstanding Flower Varieties Competition, there were 67 types of roses showcased. Here is a look at the three roses that earned Best in Class recognition. This is the final chapter in a three-part series.

Best Standard Rose: If you’re a classic romantic, you can’t help falling in love with ‘Black Pearl’. No, this is not Johnny Depp’s ship in the Pirates of the Caribbean movies. This ‘Black Pearl’ is a sophisticated rose with smooth, velvety crimson petals and can bloom for up to 2 weeks.

Black Pearl Read More

Thumbnail Photo

Three More Outstanding Flowers for 2017

by Jenny Scala on January 17, 2017 at 10:43 pm

During the Society of American Florists’ Outstanding Flower Varieties Competition last September, a panel of floral experts evaluated 184 types of flowers during one of the floral industry’s biggest flower competitions. They awarded 11 “Best in Class” ribbons to the flowers that earned top marks in their category, such as best rose or best carnation. Earlier, we looked at five of them, including the Best in Show and People’s Choice pick. Here is a look at three more. This is the second in a three-part series.

Best Potted Flowering Plant: African violets make delightful gifts for any occasion. ‘Ingrid’ is hailed as the “start of a new generation” of African violets. The judges adored its perfect pink, semi-double flowers and its full, lush leaves.

‘Ingrid’ African Violet Read More

Thumbnail Photo

For floral table decor, bridal bouquets, floral jewelry and more, go gaga for the Pantone Color of the Year 2017 “Greenery.” This choice is so versatile and complementary to so many other floral color palette inspirations. Pantone describes Greenery as “a refreshing and revitalizing shade, symbolic of new beginnings.” Florists are excited to see this color hit the forefront, as green is a way to add freshness and impact to floral designs.

Greenery Collage: — Photo Courtesy Sandy Schroeck, AIFD, PFCI, Trend On Design in Eden Prairie, Minnesota, http://www.trendondesign.com/ Read More

Thumbnail Photo

Top Flower Factor Blog Posts of 2016

by Jenny Scala on January 1, 2017 at 3:56 am

What a year! We had a blast showing the country how good it feels to give and receive flowers through “Petal It Forward.” We showed how flowers are a small, yet powerful gesture for recognizing achievements. We celebrated exciting wedding and event party trends, a long romantic Valentine’s Day weekend and even Super Bowl Sunday. Thank you to our contributors for sharing their expertise. And a great big thanks to YOU for reading and sharing our ideas on all things floral.

And now, please enjoy this trip down memory lane as we look back at the top Flower Factor posts of 2016:

Flowers Create Connection: In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, the Society of American Florists and florists nationwide hit the streets on October 19 in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. This “Petal It Forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

Read More