Thumbnail Photo

Flowers Create Connection

by Jennifer Sparks on October 19, 2016 at 4:23 pm

screenshot-2016-10-19-14-09-07“I can’t believe you’re doing this. It made my day!”

“I was feeling really feeling down today, until now. I am moved to tears by this kindness.”

“I know just who I’m going to give these to.”

“My faith in humanity has been restored.”

Comments like these were made time and time again by people today, as the Society of American Florists (SAF) and florists nationwide hit the streets in 234 cities in all 50 states to hand out tens of thousands of flower bouquets to busy commuters. In New York City alone, we gave out 4,400 bouquets to more than 2,000 lucky people. Why did we do it? Because on a random Wednesday, we wanted to spread a little happiness and remind Americans that there are some things that can still bring us together. We tried it the best way we know how – surprising people through flower power.

screenshot-2016-10-19-14-06-11In response to new data reaffirming the science behind flowers’ ability to improve moods and lessen anxiety, this “petal it forward” effort was meant to not only brighten the day of those receiving the bouquets, but recipients were also given a second bouquet to share with someone who needed a lift.

What is it about flowers that elicits feelings of happiness and provides a moment of calm from the stresses of the day? A recent study by SAF reaffirms that simply seeing or smelling flowers improves a person’s mood, and receiving a gift of flowers makes an occasion more memorable. These new findings back up previous research on flowers conducted by Rutgers University and Harvard University that scientifically demonstrate the positive impact flowers have on our emotional well-being. Another survey showed that when it comes to happiness, it’s just as good to give flowers as it is to receive. In fact, 80 percent of Americans reported that receiving flowers makes them feel happy, while 88 percent reported that giving flowers makes them feel happy.

screenshot-2016-10-19-14-26-03We saw that today, as people in their mid-week slumps beamed with delight upon receiving flowers, and had a spring in their step as they left thinking about the family member, co-worker, or friend they planned to surprise with a bouquet. Some people turned around and gave their flowers to a complete stranger. We never know what our neighbor or the person walking beside us on the street might be going through, and  small, simple gestures can make a huge impact by spreading joy and goodwill. We’re glad we were able to give so many people that opportunity to make someone’s day. It’s a great feeling. It’s simply amazing how random acts of kindness can change someone’s day, or life. Try it — you’ll be glad you did. #petalitforward

See more of the flower power love below!

Who would you give flowers to? Why do you think it is important to brighten someone’s day?

677122063_bb_9371_4fc67e67fe500ae7d1ac5d9b74655dd3screenshot-2016-10-19-16-06-54 677122063_bb_9234_069dfa2e6f26c1b657fe2a2e06f94f71screenshot-2016-10-19-14-24-56screenshot-2016-10-19-14-32-12screenshot-2016-10-19-16-01-37screenshot-2016-10-19-16-08-16screenshot-2016-10-19-14-18-52677122063_bb_9307_a7ed0e0914b4face3f30f794c6f8561a screenshot-2016-10-19-14-10-46 screenshot-2016-10-19-14-10-02 screenshot-2016-10-19-14-11-17

Thumbnail Photo

Last October, the Society of American Florists (SAF) had the privilege of spreading flower power throughout New York City — demonstrating, first hand, the scientifically proven fact that flowers make people happy.  screen-shot-2015-11-09-at-9-29-42-pmIn an effort we called Petal It Forward, we randomly gave out more than 4,000 flower bouquets to people on the street. The best surprise is that everyone got TWO bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. The reactions ranged from smiles and laughter to tears of joy and gratefulness. And as excited as people were to get flowers for themselves, they were even more excited to be able to pass that happiness on.

On October 19, we are planning to Petal It Forward again on the streets of New York City in midtown! The best part? Florists across the country are joining us. Currently, 262 events will take place in 234 cities in all 50 states. That’s a lot of smiles going around during the midweek slump! For a list of cities that are petaling it forward, click here.

Want to share in the fun? Follow the news about the nationwide happenings at #petalitforward. Follow us on Instagram, Facebook and Twitter to see the New York City excitement.

Send someone flowers today. You’ll be amazed at their response!







Thumbnail Photo

Petal It Forward

by Jennifer Sparks on October 9, 2016 at 3:48 pm

The floral industry is ready to Petal It Forward! On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers in more than 230 cities in all 50 states. Lucky recipients will receive two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There will be a lot of smiles going around as the country experiences flower power. See below for a list of the events by city and state.

Read More

Thumbnail Photo

Tap into Terrariums

by Ardith Beveridge on October 3, 2016 at 6:49 pm

Terrariums — Farrell's Florist in Drexel Hill, PAA terrarium is a glass container used for growing ornamental plants. Inside, is a living breathing world, a bridge between indoors and outdoors. A terrarium allows you to bring nature into your environment; a way to imagine nature indoors.

While you don’t need a green thumb to create or care for a terrarium, your local florist  can help you realize your vision.

Your florist can recommend the perfect plants. Small, shade loving plants work best as do plants that love high humidity. And your florist has great options for terrarium containers, such as art glass, hanging glass in delicate metal frames, handcrafted vases, or fun small containers with magnets on the back to display on an office file cabinet.

Be sure to keep your terrarium away from direct sunlight, heat and sudden extremes in temperatures. Always place a tray beneath your terrarium to protect your furniture and flooring from water damage, staining and mold.

Caring for your terrarium is rather easy. Water as needed, remove yellow or damaged foliage, and keep the glass clean.

What do you think about terrariums?







Thumbnail Photo

In this fast-paced world we live in, we use our homes as a retreat from the hustle and bustle, and flowers help us create a sanctuary that reflects our unique personality. As we look ahead to 2017, four floral trends showcase a mix of colors, patterns, and textures that both calm and excite.

frenchconnection_michaelskaffThe “French Connection” is the first trend that demands our attention for 2017. Fall in love with France and the beauty that surrounds this culture by calling to mind the romance of cobblestone streets, country cottages, and the fabric of life that never goes out of style. This movement takes us away from bold, in-your face geometric patterns and inspires us with intimate micro-floral prints, rustic handmade ceramics and the charm that makes us fall in love with French style and cuisine — that certain “je ne sais quoi” we never can truly resist. The color palette of seductive red containing hints of chocolate and burnt orange; golden yellows; sage grey-greens; pale grey-blue; charcoal and soft muted pink. Working well within this trend we find luxurious fabrics, velvet ribbons, multi-petaled blooms, such as garden roses and peonies in combination with textural berries, such as raspberries, rose hips and viburnum. Aged metallic pedestal containers and distressed ceramic vases remind us of both the beauty found in the city of Paris as well as in the countryside. Traditional aesthetics are comforting. Read More